Market Research Analyst
Position Overview
The Market Research Analyst works as a core member of Love & Company’s in-house team for market intelligence services. Core work includes market studies, competitive analyses, consumer research, and pricing studies.
This position allows for both hands-on application of prior experience and the opportunity to grow in new areas.
Primary Responsibilities
Support all aspects of market studies that are based primarily in secondary data, which includes demographic and competitive data collection and analysis, demand assessments, developing recommendations, and preparing reports for clients
Request, gather, and review background information from clients
Participate in identifying local competition and collecting, organizing, analyzing, and reporting data
Create graphic presentations of demographic and competitive data
Conduct site visits to assess project sites and/or visit and evaluate competitive facilities, and collect data
Run mapping software for identifying and communicating study areas, showing distribution of competition, and showing demographic data such as housing values by area
Analyze and integrate the data collected (demographic, competitive, and site-specific information)
Draft study reports
Participate in presentations of reports and data to clients
Assist with other types of consumer research as needed
Competitive pricing analyses (in conjunction with and under the guidance of other staff members)
Gather competitive pricing information
Compile all internal and competitive data analysis worksheets
Complete on-site evaluations/scoring of competitor communities, and/or coordinate with other Love & Company team members to complete the on-site evaluations
Support consumer research studies (primary data) in conjunction with and under the guidance of other staff members
Manage the recruitment of focus group and consumer research event attendees
Technology support for consumer research events
Prepare materials needed for consumer research events/focus groups
Compile the data for analysis
Cross-trained as backup support for project management responsibilities include:
Open and set up new projects in Workamajig
Guide projects throughout the client engagement to support the MI teams in meeting schedule deadlines and due dates within approved budgets
Develop schedules and timelines for new clients/projects. Monitor due dates and provide guidance to team members on project status and workflows
Program Administration
Suggest appropriate labor write-off amounts and reasons
Suggest appropriate expense write-off amounts and reasons
Assist as needed with the research in senior living trends to support the company’s overall leadership position in the field
Support Love & Company with additional special projects as needed
Qualifications
Minimum of three years of market research and data analysis experience, or experience in senior living.
Excellent writing skills; command of language, grammar, and spelling; dedication to error-free work and communications
Strong skills in Microsoft Office (Excel, Word, PowerPoint)
Excellent organizational and communication skills
Ability to travel overnight when necessary (preferred); no more than one trip per month
Bachelor’s degree preferred
Application Details
To apply, please submit online at: https://loveandcompany.com/careers/:
A detailed letter explaining why you are interested in the position, the strengths and benefits you can bring to the firm, and the experience you have in the above areas
Your resume
NOTE: Resumes will ONLY be accepted with a cover letter and salary requirements.
Love & Company is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.