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Director of Market Research

Director of Market Research

Aka (Director of Market Intelligence)
Member of Market Intelligence Team

Directed by:  President and Vice President, Strategic Services
Reports to:  Vice President, Strategic Services

Position Overview

The market intelligence director is responsible for leading the day-to-day implementation of Love & Company’s market intelligence services, including consumer research, market studies, competitive analyses and pricing studies.  The director is responsible for planning and conducting all research services, then analyzing the results and preparing written reports for presentation to clients.  While general knowledge and experience with a variety of research methods will be important, the market intelligence director’s primary asset will be their ability to analyze data in a way that uncovers the “stories” hidden within the numbers.

The market intelligence director will also play a primary role in Love & Company’s work helping organizations plan expansions and start-up communities.  Through their support of the company’s vice presidents and principals, they will be highly influential in helping communites plan what to build, how to price it, and how to position the communities for greatest success in their markets.

Primary Responsibilities

  • Plan, conduct, analyze and develop reports for all types of research projects conducted by the firm
  • Conduct market feasibility studies (aka, strategic opportunities analyses)
  • Conduct competitive pricing analyses
  • Conduct consumer research studies
  • Support the company’s development advisory team
  • Support the firm’s annual proprietary research project
  • Research senior living trends to support the company’s overall leadership position in the field
  • Direct and coach the company’s market intelligence team as it grows, ensuring each team member achieves both their goals and their potential

Detailed Responsibilities

Plan, conduct, analyze and develop reports for all types of research projects conducted by the firm

  • Develop work plans, schedules and budgets for research studies
  • Request, gather and review background information from client
  • Compile and analyze data
  • Write research reports
  • Present the findings to clients

Conduct market feasibility studies/strategic opportunities analyses

  • Identify consumer market characteristics and key target market/primary market factors including geographic barriers, psychological barriers (price, geographic), product preferences and concerns, reputation issues, etc.
  • Analyze market demographics to provide insight into the potential for market demand, varying pricing levels, care needs, etc.
  • Evaluate the competitive landscape in the market, including primary market competitors as well as competitors outside the primary market that exert an influence on the primary market area
  • Project market depth and saturation (market penetration rates, project capture rates, gross market capture rates, etc.)

Conduct competitive pricing analyses

  • Gather/lead the gathering of competitive pricing information
  • Compile all internal and competitive data analysis worksheets
  • Complete onsite evaluations/scoring of competitor communities, and/or coordinate with other Love & Company team members to complete the onsite evaluations
  • Develop pricing and contract modification models, to implement pricing recommendations
  • Review and project the actuarial performance of recommended pricing modifications, revising recommendations as appropriate to meet actuarial objectives

Conduct consumer research studies

  • Plan target audiences and distribution strategies for mail, phone and online surveys
  • Manage recruitment of focus group attendees
  • Develop materials needed to support the research effort, such as surveys, moderators guides and presentations for community research events
  • Participate in and/or lead/moderate focus groups

Support the company’s development advisory team

  • Work with the vice presidents of strategic services and principals to help develop:
    • Residence size and mix recommendations
    • Pricing and contract recommendations
  • Update the pricing and contract recommendations as the development plans progress
  • Provide other competitive and market analysis support as needed

Support the firm’s annual proprietary research project

  • Note:  Management of the annual research project lies with the New Business team.
  • Work with the New Business and senior management teams to identify options for each year’s proprietary research project
  • Assist the New Business team in developing a research plan and budget for the completion of the selected project
  • Assist as needed with the completion of the research project
  • Research senior living trends to support the company’s overall leadership position in the field
  • Monitor key publications, blogs and other sources of industry trend information
  • Pass on news and other information to Love & Company team members as appropriate

Direct and coach the company’s market intelligence team as it grows, ensuring each team member achieves both their goals and their potential

  • Interface regularly with the market intelligence team, and other departments as necessary, to ensure all projects are moving smoothly
  • Oversee, coach and mentor supporting team members in the day-to-day management and completion of projects
  • Work with each team member to create individual development plans
  • Set annual and quarterly goals for staff development efforts
  • Meet with each team member monthly to review overall performance and achievement of development goals

Qualifications

This is a supervisory-level position on the market intelligence team. The individual should have the following experience and capabilities:

  • Five to seven years of market research and data analysis experience
  • Excellent writing skills; command of language, grammar and spelling; dedication to error-free work and communications
  • Excellent organizational and communication skills
  • Basic knowledge of Macintosh computers, especially with Microsoft Office and database management
  • Ability to travel overnight when necessary
  • Bachelors degree
  • Senior Living experience a plus, but not required 

About Love & Company

For more than twenty years Love & Company has specialized in senior living marketing powered by proprietary research and a passion for improving the industry. Backed by our deep bench and comprehensive capabilities, we’re better able to quickly and effectively identify, then rectify, a client’s true problem areas for achievement of their business goals. More than just services, we offer results-driven solutions to help our clients remain competitive today and years from now. It’s what happens when science intersects with experience and passion.

To apply, please submit:

  • A detailed letter explaining why you are interested in the position, the strengths and 
benefits you can bring to the firm, and the experience you have in the above
  • Your resume
  • Your recent salary history and salary requirements
  • No phone calls, please.
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